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Increase Google's Adsense relevance, skin mod...
justme
post May 24 2007, 01:12 AM
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Google's Adsense does a pretty decent job of delivering relevant results, but too often the advertising is not at all related to the topic, or even the forum being viewed. I was able to increase my click through rate by using the targeting feature, and focusing the Adsense bots on the content. You should see an increase in the click through rate, and the ecpm through higher smart pricing. Let me know you're results if you give it a try!

In the ACP, make the following edits on the default skin your bots use. If you have Google ad section targeting already in your skin (i.e. Header & Footer Wrapper <% BOARD %>) you should remove it first.

ACP -> Look & Feel (tab) -> Skin Manager -> Edit template HTML...

Topic View, RenderRow
Find:
CODE
{$post['post']}
                {$post['edit_by']}


Replace with:
CODE
<!-- google_ad_section_start -->
                {$post['post']}
<!-- google_ad_section_end -->
                {$post['edit_by']}


Topic View, topic_page_top
Find:
CODE
<td width='99%' style='word-wrap:break-word;'><div><{CAT_IMG}> <b>{$data['TOPIC']['title']}</b>{$data['TOPIC']['description']}</div></td>


Replace with:
CODE
<td width='99%' style='word-wrap:break-word;'><div><{CAT_IMG}> <b><!-- google_ad_section_start -->{$data['TOPIC']['title']}</b>{$data['TOPIC']['description']}<!-- google_ad_section_end --></div></td>


Optional, to increase the relevance for the forum index view (one level below the board index), edit the following...
Forum Index, PageTop
Find:
CODE
<td width='99%'><div><{CAT_IMG}> {$data['name']}</div></td>


Replace:
CODE
<td width='99%'><div><{CAT_IMG}> <!-- google_ad_section_start -->{$data['name']}<!-- google_ad_section_end --></div></td>


Forum Index, render_forum_row
Find:
CODE
<div>
            {$data['go_new_post']}{$data['prefix']} {$data['attach_img']}<span id='tid-span-{$data['tid']}'><a id="tid-link-{$data['tid']}" href="{$this->ipsclass->base_url}showtopic={$data['tid']}" title="{$this->ipsclass->lang['topic_started_on']} {$data['start_date']}">{$data['title']}</a></span> {$data['PAGES']}
            <div class="desc"><span onclick='return span_desc_to_input("{$data['tid']}");' id='tid-desc-{$data['tid']}'>{$data['description']}</span></div></div>


Replace with:
CODE
<!-- google_ad_section_start --> <div>
            {$data['go_new_post']}{$data['prefix']} {$data['attach_img']}<span id='tid-span-{$data['tid']}'><a id="tid-link-{$data['tid']}" href="{$this->ipsclass->base_url}showtopic={$data['tid']}" title="{$this->ipsclass->lang['topic_started_on']} {$data['start_date']}"> {$data['title']}</a></span> {$data['PAGES']}
            <div class="desc"><span onclick='return span_desc_to_input("{$data['tid']}");' id='tid-desc-{$data['tid']}'>{$data
['description']} </span></div></div><!-- google_ad_section_end -->


edit: (fixed bug when using click and hold to edit option)

This post has been edited by justme: May 28 2007, 10:28 PM
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error
post May 26 2007, 02:44 PM
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Thanks for tip.
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justme
post Jun 6 2007, 12:49 PM
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Anyone else tried this? My experience has shown that it's good for .5-.75% increase on the click through rate, and about 25% increase in eCPM. That's huge folks!

Your mileage may vary. I'm interested to see if others get the same type of increase. Maybe even something to consider for the spider skin admin?

This post has been edited by justme: Jun 6 2007, 06:46 PM
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WoLeRiNe`
post Jun 6 2007, 02:30 PM
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I will try that!


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mmgllc
post Jun 8 2007, 04:32 AM
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QUOTE(justme @ Jun 6 2007, 05:59 PM) *
Anyone else tried this? My experience has shown that it's good for .5-.75% increase on the click through rate, and about 25% increase in eCPM. That's huge folks!

Your mileage may vary. I'm interested to see if others get the same type of increase. Maybe even something to consider for the spider skin admin?


Haven't tested this yet, but what kind of overall CTR are you getting with adsense now and where are you placcing your banners? Like you said, that is a huge increase.
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justme
post Jun 19 2007, 12:10 PM
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Over the last 7 days I'm averaging ~3.5% CTR on my forums. I only run two 300x250 rectangle ads at the top of the forums, similar to where the 728x90 skyscraper is at here. That's almost a full percentage point higher than before I implemented better targeting. I only display ads to guests, and only on the index, forum and topic pages (not login/out, search, help, profiles, etc).

I used to run a 728x90 skyscraper ad with images above them, and they worked very well. However when Google made it clear that wasn't allowed I was forced to look for something that would perform as well.

I experimented with adding more ads in the topics, footer, etc, but eventually they just lowered the overall CTR and eCPM. So, I've focused on displaying higher-paying, relevant ads. Members were only clicking on less than 1% of the ads, so I removed them. After a couple of weeks, the CTR and smart pricing (eCPM) increased more than enough to make up the difference. I've found it pays to limit your advertising to where it's most relevant, and where it has the best odds of getting a click.

Of course, you mileage may vary. Every site is different. For example, if you have a lot of advertisers purchasing site ads (CPM), you may not want to remove ads from members, as they pay you just for displaying them.

This post has been edited by justme: Jun 19 2007, 12:19 PM
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admin
post Jun 20 2007, 06:47 PM
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This is a pretty good tip, so I'll move it to our FAQ forum. smile.gif
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Stefan
post Sep 12 2007, 05:46 AM
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what does this means: "If you have Google ad section targeting already in your skin (i.e. Header & Footer Wrapper <% BOARD %>) you should remove it first" ? If I have the adsense code in my skin, I should remove it?

Thanks


--------------------
Forex Forum
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admin
post Sep 15 2007, 07:26 AM
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No, he means if you have code like this already in your skin, remove it, and add it where he's pointing out instead

CODE
<!-- google_ad_section_start -->
                something here
<!-- google_ad_section_end -->


Most likely this would be in your Header/Footer Wrapper. If you don't know, most likely you don't have this already, as it's something you'd have to manually add.
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Stefan
post Sep 15 2007, 01:19 PM
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Aha! smile.gif Thanks! I'll do those modification and I will post here the results.


--------------------
Forex Forum
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justme
post Sep 20 2007, 01:41 AM
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Sorry I missed this. Admin was spot on. Most people use the Header/Footer wrapper method to implement Google section targeting. It's been mentioned many times on IPB forums, Invisionize, etc. However, it doesn't do much. So, I chose to include it in my instructions. Because, if you had done this and failed to remove it, you'd likely not notice the same results.

Sorry for over-complicating. wacko.gif
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SKiZZ
post Sep 20 2007, 10:17 PM
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So do you use the Ad-Revenue sharing module?
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justme
post Sep 23 2007, 12:57 AM
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No.
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SKiZZ
post Sep 23 2007, 11:26 PM
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Replace with:
CODE
<!-- google_ad_section_start -->
                 {$post['post']}
<!-- google_ad_section_end -->
                 {$post['edit_by']}


Is this where I should put my google adsense code?
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xtreme rebel
post Sep 25 2007, 07:16 AM
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What are the edits to be made for 2.3.1?!

I dont seem to have some of those pieces of code mentioned above!


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justme
post Sep 26 2007, 09:52 AM
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I don't believe the skin has changed at all.
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Elton
post Oct 8 2007, 10:40 AM
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Just thought I'd add my thanks to justme.

I'm now implementing this and probably won't track the results, as I'm pretty sure that they can only be positive.

Thank you.
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justme
post Nov 11 2007, 10:52 PM
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For my own curiosity (and stupidity) I decided to revert these changes on one site that had been performing almost identical to another. The result over a one month period was a 25% decrease in click-through rate, and 15% decrease on ecpm compared to the unchanged site. And similar results when comparing to the previous month. I think ecpm would have only gotten worse, as there is a lag between performance and the reflection in Adsense smart pricing.

Your results may vary, but there seems no doubt that it's working for me.
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SKiZZ
post Jan 3 2008, 10:05 AM
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I'm still confused as to where to put my google adsense code.
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admin
post Jan 3 2008, 07:42 PM
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You can put your Google adsense code anywhere you want - the above change just helps Google find more relevant ads for your adsense.
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google ads wordwrap - Google Search 22nd June 2007 - 02:38 AM 1
ipb adsense renderrow - Google Search 26th June 2007 - 02:32 PM 1
increase ecpm - Google Search 27th June 2007 - 10:10 AM 1