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Glimpse into Google Copy & A/B Testing
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post Jul 16 2007, 09:11 AM
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Search Marketing has redefined the art of copywriting with the limited and precious space allowed by Yahoo Search Marketing & Google.


Now, with the Google Quality Score and the Yahoo Quality Index, the copy on the landing page can be just as important to optimize a site’s conversions, which then effect the ranking of its sponosred search ads.


Here’s a glimpse into the copy and usability testing Google Gmail has been running on their home page, to persuade new users to sign up (Thanks Manoj Jasra).




[img]http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&client=ca-pub-0480218654872773&output=png&cuid=m3A0ifDR1YGyNDk2dayUxqqVFiI_&url=http%3A%2F%2Fwww.searchenginejournal.com%2Fglimpse-into-google-copy-ab-testing%2F5319%2F[/img]



View the full article at SearchEngineJournal
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Page Date Hits
AB search Copy testing - Google Search 27th November 2008 - 12:55 PM 1
gmail a/b testing - Google °Ë»ö 6th December 2008 - 05:39 AM 1
google seo a/b testing - Google Search 19th December 2008 - 01:35 PM 1


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