Hands down, content is the most important part of your web site because it’s why visitors stay on your site. They may come to see a great design, watch a new video, or research an idea, but they stay when your content is magnetic. Magnetic content, though, can be difficult to write even if you’re an experienced writer, so what do you do when you’re not a great writer? Write anyway; keep your content strong, tight, right, and easy; and you’ll be writing magnetic content in no time.

1. Write Strong.

Not to completely rip off Lance Armstrong, but writing magnetic content is about being strong, both in topic and in your abilities. First, you must have a strong topic. Generally speaking, concrete subjects are better than abstract ones, so write about that which is tangible. Whatever your topic, both personal experience and extensive research can be used to strengthen your content.
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