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Facebook Users Flip on Beacon: Lesson in Social Community Ethics
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post Nov 30 2007, 12:22 PM
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So, you’re the largest growing social media site and you think you can do whatever you want and users won’t care? Think again Facebook. When you create a community as big as Facebook which is its own little “country” online, it’s a democracy.

Some 50k plus Facebook users have signed a “…signed an online petition blasting the system, called “Beacon,” as a galling intrusion that put the Palo Alto-based startup’s pursuit of profit ahead of its members’ privacy interests,” reports FoxNews.com.

Foxnews.com also reports, “Facebook provided two different opportunities to block the details from being shared, but many users said they never saw the “opt-out” notices before they disappeared from the screen.”

I am a Facebook user and I’ve never seen any opt-out message about this. Do I mind Facebook uses my information for monetization purposes for advertisers? No. I understand its main source of revenue actually comes from advertising.

We saw this with Digg a few months back when diggers became outraged at the fact that a story exposing a dvd code hit the front page and was about to be pulled. Users want two things from their community. (more…)



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