Little. Yellow. Different. But Better?

Jennifer Slegg ran across a test Google AdWords is running with serving its search ads on a yellow background and she feels that the new yellow will work better than the previous blue backgrounds.

I think this background likely will perform better than the blue, as I suspect the AdWords team is testing this color as a test to see if “banner blindless” has begun to take place with the blue, and as you can see in the screenshot, yellow looks dramatically different from the blue, and I am pretty sure it draws more eyeballs when it is seen.

Screenshot and more info on Jen’s post; Google AdWords testing yellow background on ads above the search results

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